For example, if you are targeting a campaign to a Sydney audience and you want to start a Melbourne focused campaign, using the search & replace feature, you can replace all mentions of Sydney in keywords, ads and ad groups in one go. One of the main benefits is the power to replicate a campaign in seconds and then perform extremely fast edits. If you did, you are a lot sharper than I am, because this was harder for me to figure out than it should have been! So I either just helped you, or just made you feel a lot smarter.AdWords Editor offers advertisers a free and fast way to make streamlined changes to their AdWords accounts, overcoming the complexities of manual duplication and replication of keywords, ads and ad groups. So I figured I would spread the love a little, in case you were like me and had no clue this existed. Since a few other people had actually asked me about this, I’m guessing I’m not the only one that didn’t realize where this was. And I don’t want to think about the countless minutes I wasted doing this particular part manually within the online interface. I’m sure plenty of PPC folks knew where this was lurking, but I didn’t. If you go into the Ad Groups section of AdWords Editor, and click on “Flexible Reach” in the bottom pane, you’ll find that’s where this little bugger hides: I thought about the fact that target and bid is set at the ad group level when you’re in the AdWords interface, even though it prompts you to do it when you’re selecting audiences. I clicked into everything I could think of until finally, I found it. Did I really have to go in individually to update this after saving so much time on all the other steps? I thought surely it had to be there, because it prompts you right in the same area when you’re in the AdWords interface. And there’s no way to change it from where you are. So you pick those, choose your audiences, and then… In Editor, you have to go to “Keywords and Targeting” first to find the “Audience” section.Īt that point, you will cry tears of happiness, because you will get a checkbox menu to choose where you want to apply your audiences to. In the AdWords interface, you simply have a “Audiences” tab to go to. And that’s when two PPCers that I usually go to for advice on this stuff also said they didn’t think it was possible. The nomenclature in Editor isn’t like it is in AdWords, so I stumbled around a little bit, to the point where I didn’t think you could change the “Target and bid” option to “Bid only” because I couldn’t find it anywhere. So then you think….I will make this go faster! I will do it in Adwords Editor!Īnd here’s where it can get annoying, if you missed what I did. Your mind goes numb choosing the ad group, the audience, and then often you have to change this pesky little default option: If you’ve run remarketing for a sizable account, you know the pain of having to add audiences to every ad group. This happened to me recently in regards to remarketing audiences in AdWords Editor. …But then two other PPC people you know ask you if this thing exists, because they can’t find it either. You know how every once in awhile you think something doesn’t exist in AdWords, and then you realize it does? And then you feel dumb, because helllooooo how did you not know this?
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